Message One: Is used for its high Intensity. The video itself is suspenseful, bright, and captures the viewer.
Message Two: Is used as a subliminal message. The newscaster is talking about a car crash, while there is a picture of a gun in the background. The viewer gets a sense that guns are bad.
Message Three: Uses repetition in the hopes that the frequency of our message will allow our viewers to get our message across.
Message Four: Uses the credibility of Mayor Bloomberg to get people to believe in gun control. As the Mayor of New York City, Bloomberg established trustworthiness.
Message Five: Based on Classical Conditioning, using a cartoon (which is already known) paired with our message we hope to spread a belief that gun control is necessary
Message Six: Uses the credibility of President Elect Obama to get people to believe in gun control. As the President Elect, Obama established trustworthiness.
Message Seven: We use a classical conditioning approach to pair an attractive person (Angie!) to our beliefs.
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